The Institute Team

The Institute team has deep expertise in performance improvement, school improvement, human capital management, credential development, talent management, and adult training and development. The team is equally experienced in school turnaround, and continuous improvement at the state agency, local education agency and school levels.   The Institute’s focus on implementation for sustainability helps those they train and support to meet their goals and maintain gains in improvement over time.

Deb Page Institute CEO and President Deb Page co-founded the Institute.  In 2010 she conducted a study of perennially under-performing Georgia schools that had turned around their performance and were demonstrating sustained gains in student achievement. During the course of the study, she recognized a common body of practices used by school and school district leaders and state-assigned school improvement specialists guiding the turnaround process. She reached out to her colleague, Dr. Judith Hale, who was leading evidence-based certification of performance improvement practitioners for the International Society for Performance Improvement. Applying Dr. Hale’s expertise in credential-development, they conducted a national study to develop and validate the ten national Certified School Improvement Specialist™ standards and the fully evidence-based Certified School Improvement Specialist™ designation. The Institute for Performance Improvement was launched in 2012 to provide training and certifications for school improvement facilitators. Deb spent 20 years in the private sector as a Human Capital Management executive. She began her career as a high school language arts teacher. She is a Certified Performance Technologist. Contact her at Co-founder Dr. Judith Hale now serves as a Senior Consultant to the Institute for Certification Development.
Dr. Judith Hale serves as the Certified Performance Improvement Facilitator director, Lead Instructor for the Performance Improvement Facilitator Learning and Performance Program, Senior Consultant for Global Sectors and Liaison to the International Society for Performance Improvement. She is co-author of the School Improvement Specialist Field Guide, and lead author of the Performance Improvement Facilitator Field Guide (to be published January 2021), and author of numerous best-selling books related to performance improvement, evidence-based certification, and credentialing, including The Performance Consultant Field Guide.

Hale and Page co-authored The School Improvement Specialist Field Guide (Corwin Press, 2013). The Field Guide is the text for the LAUNCH!™ Learning Experience and contains 50+ digital tools.


Dr. Jean Quigg CSIS, ID (ILT), HPLJ, Dr. Quigg serves as National Certification Director and  Senior Lead Instructor. She is  co-author of the LAUNCH!™ Learning Experience, develops performance-based courses, and provides school  improvement consulting support to school districts. She is a retired School System Superintendent and a former Assistant Superintendent for Curriculum and Instruction, principal, assistant principal, reading specialist and elementary teacher. She has deep practical expertise in school improvement,  standards-based instruction and grading, development of benchmark tests, and Career Academies. Her experiences in education span 40 years in urban, suburban, and rural school systems.  She is a Certified School Improvement Specialist™ (CSIS) and also earned her Instructional Design (ID (ILT)) Certification and Brinkerhoff High Performance Learning Journey Certification in Adult Learning Design. She Co-leads the Principal Supervisor Learning Experience.

Dr. Donna Hinton serves as LAUNCH!™ Coach and Instructor. She is a recently retired School Superintendent with deep expertise in working with high-poverty rural schools. She also worked for two year coaching district and school leaders and academic coaches in LAUNCH!™ in her rural district, and connected the work of LAUNCH!™ to build strong employer relationships and partnerships to support student success and local workforce development. She earned the Brinkerhoff High Performance Learning Journey Certification in Adult Learning Design in 2020.
Chris Madrid Serves as Business and Partnership Development Director to support scaling the Institute’s work, leveraging partnerships and collaborative arrangements. Chris manages pilots of innovative programs, serves as lead project manager and supports Agile product, program and partnership development using short-cycle iterations. An accomplished professional with a deep history of strategy development and implementation of market share and financial initiatives in the telecommunications/wireless, and non-profit spaces, Chris’s forte is creating and launching new products, solutions, and programs with a keen eye for people and operational considerations. His experience includes Go-To-Market strategy development and execution, agile marketing, sales channel activation, product realization, project and program management, and cross-functional leadership.  While at BellSouth (now AT&T) Chris won an industry award for new product development and was also recognized as a Marketer of the Year for new market entry.  Chris holds a Masters in Technology Management from Mercer University and he also has over 20 years of pro-bono leadership experience guiding non-profits in creating strategies, human capital and processes for achieving mission goals and objectives.  Chris can be reached at
Dr. Lynn Plunkett,  CSIS, has over 30 years’ experience in education, having worked at the local and state levels, as a teacher and administrator. She retired from the Floyd County School System in 2012, having served as superintendent since 2007 and Deputy Superintendent from 2001-2007. She has also held numerous leadership positions in other Georgia school districts and at the Georgia Department of Education. She currently works as an independent consultant with state agencies and school districts in Georgia, primarily in the areas of educational leadership development, business/education partnerships , career pathways development, and charter system and career academy development and implementation. As a consultant, she has been instrumental in the development and project management of several education/workforce initiatives in Georgia. These include, but are not limited to, the development of the GaDOE Career, Technical, and Agricultural Education Career Pathway courses; Georgia Pathways to Prosperity State Plan, a joint venture between the Georgia Alliance of Education Agency Heads, Harvard Graduate School of Education, and Jobs for the Future; Charter System technical assistance and professional development with the GaDOE; and Career Academy technical assistance and professional development with the Technical College System of Georgia. She is also an adjunct professor at Berry College, where she also serves as the Coordinator of Professional Development for the Charter School of Education and Human Sciences. She has served on various boards of directors, including Georgia School Superintendents’ Association, American Association of School Administrators, and Greater Rome Chamber of Commerce. Dr. Plunkett is a Certified School Improvement Specialist (The Institute for Performance Improvement, Downers Grove, Illinois), Quality Review Team member for Advanced Ed (Southern Association of Colleges and Schools), and Board of Examiners team member (Ga PSC).  A graduate of Berry College, The University of West Georgia and Nova Southeastern University, Dr. Plunkett holds BA, M.Ed., Ed.S, and Ed.D degrees. She and her husband, Ron, live in Rome, Georgia.
Pam Henderson, serves as Operations Director for the Institute. Pam, and her company, Henderson and Associates, has specialized for over 30 years in operations management, event planning and management, financial planning and management and amazing client service and relationships. Contact  regarding contracts, purchase orders, registration and other support.
Learning Transfer Platform
The Institute partners with Promote International ( to support state and local education agencies to use the Promote Learning and Performance Platform to  develop and coach educators using the power of social learning, performance coaching, and other proven practices that increase learning transfer to performance and results. Contact to learn how to leverage this internationally- proven learning and performance platform.