The Certified Performance Improvement Facilitator™

The CPIF™ designation recognizes workforce development, performance management, human capital management, project management professionals and others who guide collaborative improvement efforts that result in organizational performance improvement and goal achievement. Based on the ten Certified Performance Improvement Facilitator™ standards, the award recognizes those who move beyond traditional roles and focus on guiding collaborative work that implements solutions with fidelity, closes gaps in performance and sustains results.

The Certified Performance Improvement Facilitator™ Standards:

  1. Analyze and Apply Critical Judgement
  2. Develop Meaning and Engagement
  3. Focus on Systemic Factors
  4. Plan and Record
  5. Organize and Manage Efforts
  6. Guide and Focus Collaborative Improvement
  7. Build Capacity
  8. Demonstrate Organizational Sensitivity
  9. Monitor Accountability and Adoption
  10. Implement for Sustainability

Certification requires no course work, only an online orientation ($300) to the standards and application process. The application process is a highly reflective and powerful professional development experience. On site group orientations are also available for organizations on request. Contact Dr. Jean Quigg, CPIF™ National Director at for information. Go to Registration to sign up for the online orientation.

Applicants download and complete the CPIF™ application (When the application is complete, applicants register for application submission ($695) and submit the application electronically for review to Dr. Jean Quigg at

The Certified Assessment & Credentialing Professional™

This credential is specifically for professionals and leaders who are responsible for developing and managing certification, certificate, and accreditation programs. Eligibility includes a self-assessment and review of that assessment to determine whether the candidate has appropriate experience. Courses are available to supplement skills. After eligibility, candidates complete a practicum to demonstrate their proficiency as a professional with expertise in assessments, testing, and certifications and other types of credentialing.

This credentialing process and supplemental courses are designed to help you develop credentialing programs that:

  • Deliver on the promise.
  • Are economically feasible to administer.
  • Assess knowledge, skills, and abilities effectively.

The program includes:

  • A free overview webinar (required)
  • Four workshops (optional but recommended)
  • Eligibility self-assessment (required)
  • A project-based practicum (required)
  • Toolkits, templates, workbooks, and job aids (electronic) (available in workshops)
  • Book (hard copy with electronic tools in workshops)
  • Certificates of attendance for all workshops
  • A professional credential certification and mark for those completing workshops and practicum
  • A digital badge for use in electronic media

The program covers all aspects of credentialing:

  • Business case
  • Job, task, practice & cognitive analysis
  • Standards and requirements
  • Test/assessment development and validation
  • Psychometrics
  • Administration
  • Governance
  • Implementation
  • Globalization
  • Maintenance and recertification
  • Public relations and communications

To Apply: Dr. Judith Hale, whose work in credentials is recognized as the gold standard, personally supports each applicant for this certification. To inquire about acceptance into the certification pathway and to receive an eligibility assessment contact Dr. Hale at

Learning Solution Development and Instructional Design Evidence-Based Certifications

These digital badges are for learning solution designers and developers who may not have participated in any front-end analysis and may not have had the opportunity to track results after deployment. Where applicants start “at the need” or start with someone else’s design document, they are still eligible for the Instructional Design and Development certifications.

To download the handbook and application, download the application for the desired digital badge.

The application format is identical for each badge, and focuses on sustainability, solution alignment, performance assessment, collaboration and partnership, performance practice, learner engagement, learner retention and transfer to practice, context sensitivity, and relevance.

AEL – Asynchronous eLearning: elearning solutions presented entirely offline without any peer or instructor involvement; learning directed by a computer; often “authored” content scored and tracked by a computer.

BLS – Blended Learning Solutions: combinations of learning solutions particularly learning solutions that incorporate both formal and informal learning, or both online and offline learning.

C&M – Coaching and Mentoring: A formalized program where participants can access coaches or mentors; and where coach, mentor, and participant have structured roles to accomplish organization or role-specific learning.

COP – Community of Practice: A peer-to-peer community of professionals that addresses key issues or problems within its field of practice.

EPS – Electronic Performance Support: Electronic job aids that support work processes; tools may also be used in training programs or may provide key learning elements within the learners’ workflow.

GPBS – Goal-based/Problem-based Scenarios: Learning environments that mimic common problems or scenarios within the work environment and provide resource-rich learning support in order to solve the problem or reach the goal.

ILT – Instructor Led Training (live or virtual): Live or virtual classroom-based learning led by an instructor or trainer where learning events may include other solution elements, such as media, job aids, electronic performance support, games, etc.

ISS – Independent Self-study: Learning structured not to use an instructor or facilitator where the direction and timing of learning is guided by the use of text, media, online accesses, etc.

JOBA – Job Aids: Tools that support learning and recall directly within the work environment; may include charts, diagrams, memory aids, checklists, on-call tutorials, and more.

ML – Mobile Learning: Asynchronous elearning provided through mobile devices, such as cellphones and tablets.

OJT – On-the-Job Informal Learning: Formalized programs that encourage and track work-based learning from peers, superiors, customers, and the environment; may also be called ‘informal learning’.

RLO – Reusable Learning Objects: Learning elements tightly focused to develop mastery of one specific skill or process step; also called micro-learning objects, these micro objects can be repurposed and used in multiple learning solutions.

SEL – Synchronous eLearning: Elearning solutions presented entirely online with real-time interactions through mediums such as discussions, webinars, wikis, project spaces, etc.; learning events can be modified by instructor to meet needs of learners.

SIML – Simulations & Labs: Online or classroom-based learning founded on scenarios or labs that recreate real world conditions within the learning environments; provides real-world experiences within the safety of the learning environment and is supported by feedback.

SMAN – Social Media and Networking: Online learning facilitated by or delivered through social media, wiki, blogging, and networking sites.

SLG – Serious Learning Games: Workplace and classroom game experiences that facilitate learning through interaction with peers, content, processes, and manipulative game pieces or interfaces; designed specifically for learning serious workplace topics, process, and skills (in contrast to edutainment games that provide rote recall.)

VAP — Video, Audio, or Podcasts: Videos, audios, and podcasts designed to teach key knowledge, skills, or processes. It’s all about the scripts.